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THE 23rd ANNUAL HOT 25
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Patrick O’Neill

By Kelly St. JohnPublished: November 01, 2012

CEO Olloclip, Huntington Beach
Hot factor: Developed an iPhone lens that is now sold in Target, Best Buy and Apple retail outlets


Patrick O’Neill grew up in a family of photographers and has always enjoyed the craft. A longtime employee in the tech industry, he had an insight when smartphones with cameras hit the market: a product that combines an interchangeable lens with a camera phone.

That’s how his business, olloclip, was born.

O’Neill designed the olloclip, an iPhone attachment with wide-angle, macro and fish-eye options, for the iPhone 4. He soon raised $65,000 and launched his business in 2011.

Buoyed by online buzz and great reviews, the $70 olloclip is now carried in Apple, Target and Best Buy retail outlets across the nation. Instagram CEO Kevin Systrom called the olloclip a favorite “go-to item,” while Wired magazine recently named it Editor’s Choice for best iPhone lens. The entrepreneur has had to move his business three times in the last year because it keeps growing. What was once a one-man shop is now an office with 25 employees.

Later this year, the company will introduce an olloclip that is compatible with the new iPhone 5. In his spare time, O’Neill burns up the racetrack driving his own Lotus 2-Eleven.

“I thought it was a great idea and that it would be successful,” says O’Neill. “But we’re beyond where I would have hoped we would be.”




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