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COVER STORY
Untitled Page
Published: April 04, 2012

Cuipo

Newport Beach | cuipo.org

Top executive: William “Gus” Hurst, CEO

Cuipo gets its name from an endangered tree native to Central America’s tropical rainforests. This organization buys large tracts of rainforest land and, to permanently preserve it, allows supporters to pay for the land – one square meter at a time. Cuipo has secured land in the Chepo area of Panama, where logging, agriculture and development are threatening the ecosystem. It employs local workers and indigenous groups to safeguard the preserved land. Cuipo also has a product line, overseen by Paul Frank Industries co-founder John Oswald, in which every product purchased also saves a square meter of rainforest.

“Our rainforest preservation efforts are centered on the belief that education and awareness are a start but not enough,” says Gus Hurst, CEO of Cuipo. “The only way to stop rainforest deforestation is to buy land and set it aside for permanent preservation.”



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