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Published: March 01, 2009


Vice president of sales, OnDemand Website

Helped increase sales at OnDemand by at least 25 percent each year

WHAT YOU LIKE MOST ABOUT YOUR WORK: Working with other business owners and managers who are driven to make their company succeed. They come to us with Web sites that just aren’t working, usually because they simply aren’t user-friendly or attractive to the market they’re trying to reach. I enjoy sitting down with them to learn about their business and what direction they are trying go, and then suggesting ideas to improve their Web sites. There is no better feeling than when a client calls or e-mails us after their new Web site goes live to tell us how much their business has improved.

PROFESSIONAL PHILOSOPHY: Honesty and good marketing. What I appreciate most about working for OnDemand is that we never suggest a product or service to a client simply because we offer it.

PROUDEST PROFESSIONAL ACHIEVEMENT, AND WHY IT STANDS OUT: When I went to work for OnDemand Website three years ago, the company – originally based in the Bay Area – had recently opened an office in Orange County in the hopes of expanding into the Southern California market. The sales and marketing team was doing all the right things but just wasn’t getting the results it desired. Before working with OnDemand, I worked at the executive level with large companies such as Nintendo of America and New York City Transit, where I learned sound business practices and fresh marketing techniques. I applied those skills at OnDemand. Within six months, I was able to help the company land some very large accounts.

ADVICE FOR WOMEN ENTERING THE WORK FORCE: If you are passionate about what you do on a daily basis, it’s easy to move up in your industry, and you will excel at something you enjoy. And never feel that you have learned all there is to know. Take classes, do your own research, talk to other people in your position and keep striving to be the best.

FIRST CONCERT YOU EVER ATTENDED: I convinced my mom to take me to an Adam Ant concert when I was 13 years old.

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