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Cover Story
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Published: March 01, 2009

JENNIFER TAYLOR MEISWINKEL



POSITION: President of Smart Girls Who Surf, a Laguna Beach-based skin-care company

ACCOMPLISHMENTS: Offers chemical-free skin-care products; actively supports charitable foundations such as B4BC (Boarding for Breast Cancer)

WHAT YOU LIKE MOST ABOUT YOUR WORK: Educating people about the dangers of skin cancer and the importance of sun protection. Also, the freedom and flexibility that comes with being a business owner. I determine my own hours in the office, and I am still able to spend time quality time with my children.  

PROFESSIONAL PHILOSOPHY: Work hard, have fun and be passionate. It is pretty basic, but also pretty self-explanatory. And be smart about your choices. We are fortunate to live in a country where we have the right to choose everything. Take advantage of it. Always take time to think about the consequences of the decisions you are about to make.

PROUDEST PROFESSIONAL ACHIEVEMENT, AND WHY IT STANDS OUT: Right now, my proudest achievement is the completion of my new products. I took all formulas I inherited with the company and turned them into chemical- and paraben-free ocean-friendly products. My goal was not only to develop a skin-care line that is pure, but to also do my part in cleaning up our environment.

ADVICE FOR WOMEN ENTERING THE WORK FORCE: Don’t ever let anyone tell you that you can’t do something. Always insist on being treated fairly. I think women are always in a difficult position when entering the work force, whether it’s for the first time or re-entering after having children. My advice is to pursue something you are passionate about. If you truly believe in what you are doing, you will succeed.

BEST VACATION EVER: Virgin Gorda, BVI. My husband and I and another couple rented a house in Mango Bay, which is on the west-facing slope of Virgin Gorda. It was absolutely beautiful. We snorkeled in beautiful waters, ate fresh fish and fruits, drank and had a ball. This was all before we had kids. We didn’t have a care in the world.




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