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Cover Story
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Published: March 01, 2009

ALETHEA HSU



POSITION: President of Diamond Jamboree LLC

ACCOMPLISHMENTS: Led the development of the Diamond Jamboree Shopping Center, an Irvine shopping and dining district that caters to Orange County’s Asian-American population

WHAT YOU LIKE MOST ABOUT YOUR WORK: I really enjoy being able to create a center that meets the needs of the community. I get to help people open up the store of their dreams and then see the patronage of each tenant. I also get to see the center contribute to other activities, especially charity functions.

PROFESSIONAL PHILOSOPHY: I always strive to make everyone involved – the tenant, the shopper and the community – happy and benefit from my work.

PROUDEST PROFESSIONAL ACHIEVEMENT, AND WHY IT STANDS OUT: The grand opening of the Diamond Jamboree Shopping Center, because we were able to develop a center to serve the community during this economic downturn.

ADVICE FOR WOMEN ENTERING THE WORK FORCE: There is no glass ceiling, and you should always be passionate about your work.

ALL-TIME FAVORITE BOOK: “How to Be Successful”



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