Vice President of business development
Organic Bouquet, Anaheim
City of residence: Anaheim
Family: My husband, Darrell; no kids, no pets
First job: I worked at a home-delivery service for restaurants called Gourmet On the Run. I was a dispatcher after school for the dinner rush. My brother was a driver, so he got me the job.
Who or what inspires you: I take inspiration from things I see around me. When I was growing up, my mother always said to be observant, so that’s what I do. I see things and draw upon that.
Advice to other women in business: Surround yourself with like-minded people. Join an organization to find peers in your industry, so you have a safe place to talk. We can get isolated, so we need to find people to bounce business ideas off of who know what you’re going through.
Best vacation ever: It’s a tie: My honeymoon in Aruba and when we went to Costa Rica. I was able to meet my husband’s grandmother, cousins and family.
« Christine Saunders is right in the middle of a transition.
When your business is as successful as Saunders’, someone is bound to notice. So The Spiraled Stem Floral Design, which began in 2004 with $150 from Saunders’ unemployment check, opened up the door to her new endeavor with Organic Bouquet. She says that she owes it all to a 2007 switch to environmentally sustainable flower design.
Saunders graduated college as an urban studies major “because I didn’t think I could build a lucrative business in florals.” But in 2008, The Spiraled Stem was named Anaheim Green Business of the Year, and she’s built her business, now Organic Bouquet, to include eco-minded companies and event planners.
Saunders also partnered with Dawn Hansen to launch Flower DIYvas, which produces DVDs and workshops for brides who want to learn how to create their own flower designs to stretch their wedding budget.
She urges flower customers to look for labels that say “Verifloral,” “USDA Organic” or “Rainforest Alliance.”
“You can enjoy flowers that aren’t laden with pesticides by buying some that aren’t harmful to the environment,” she says. “This will help communities and their economies in which they’re grown.”
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