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20 WOMEN TO WATCH
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Laura Cross

By Tamirra StewartPublished: March 01, 2010

President, Seapoint Farms
Huntington Beach
seapointfarms.com

Age: 51

City of residence: Huntington Beach
Family: Husband, Kevin Cross; daughter Rachel Lippman; and Lindsay, my stepdaughter
First job: In international trade in New York City, then in California – I traded foreign currency and gold.
Who or what inspires you: I’m entirely self-motivated. Inspiration doesn’t come through a celebrity or an icon. I admire businesswomen.
Advice to women in business: If you can dream it, you can do it. If you have a goal in mind, you will, in fact, reach it.
What you do to unwind: I like to get in the car and go to the desert with my husband and go out with my girlfriends. Also, I work out every day. My friend has a Pilates studio.



« Ask Laura Cross about being healthy. After a lifelong struggle with weight, she lost more than 140 pounds and has kept it off for 20 years. She is one of the 2 percent of Atkins Diet alumni who maintain and keep their weight off.
   
Cross’ healthy lifestyle meshes perfectly with the mission of Seapoint Farms, the largest importer and manufacturer of edamame products. Edamame is composed of soybeans that remain in their pods and are picked while they are still very young; soy is touted by the FDA as a food that can help prevent heart disease. The soybean contains omega-3 fatty acids and protein, which help stabilize blood sugar.
   
Cross’ goal is to provide all natural, delicious and convenient products that can be incorporated into everyday diets.
   
“I lost the weight because I felt like I should practice what I preach,” Cross says.
   
She worked extensively to make Seapoint Farms’ products available nationwide. In January 2007, the company signed a licensing agreement with Nickelodeon/Viacom, yielding SpongeBob SquarePants and Dora the Explorer soy-based products and making the healthy benefits of soy fun for younger consumers.
   
Offshoots of Seapoint Farms include Cross’ Lifestyle refrigerated products, which are available at Trader Joe’s, and soy-based crackers by Stonecrest Gourmet, which are available at franchised grocery stores and Walmart.



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