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20 WOMEN TO WATCH
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Shawna von Behren

By Tamirra StewartPublished: March 01, 2010

National Accounts Manager, Yamaha Corp. of America
Buena Park
yamaha.com

Age: 31
City of residence: Mission Viejo
Family: Not married; no pets
First job: My sister and I cleaned the offices of Illinois Oil Marketing Equipment Co. in Pekin, Ill.
Who or what inspires you: My parents – they have always been incredibility hard working.
Advice to other women in business: Never give up. Stick with what you believe and make your thoughts known.
Favorite TV show: “30 Rock” – I love Tina Fey.



« Shawna von Behren was bound to work in the music business.
   
At Bradley University she played piano, guitar and trumpet. And, as a member of her college’s jazz ensemble, she performed as a soloist during a European tour.
   
Since then, she’s become one of only two district managers in the history of Yamaha’s Pro Audio and Combo (drum and guitar) Division. And people are taking notice.
   
In January 2007, she was featured on a panel discussion called “Pretty Good for a Girl” at the industry’s prestigious National Association of Music Merchants trade show in Anaheim. And in 2008, she was named District Manager of the Year. She’s also been featured in an article by Music and Sound Retailer magazine titled “Formidable Females.”
   
“Yamaha is the cream of the crop,” she says, without discounting the MBA she earned in just a couple of years. “It’s about random doors that open. You don’t know how things will work out – but they do.”


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