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20 WOMEN TO WATCH
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Heather Williams

By Tamirra StewartPublished: March 01, 2010

CEO of About Senior Living
Corporate offices in
Newport Beach and Las Vegas;
aboutseniorliving.com

Age: 37
City of residence: Newport Beach
Family: Two children – Moorea Williams and Carson Williams
First job: I was an executive assistant at my father’s transportation company.
Who or what inspires you: This job – when I’m dealing with families to place in extended care, I make a difference in each person’s life. This has a far-reaching, lasting effect, even on their overall health.
Advice to other women in business: Never underestimate how you can make a difference. You can make a difference even in a small way. For it to be the change that you want to see, ask yourself, “How can I get this done?”
Favorite book: The Bible



« When we’re young, we believe our loved ones will live forever in perfect health. Youth affords us the benefit of not yet knowing that out of 35 million senior citizens in the United States, 52 percent have a disability.
   
Heather Williams took ownership of About Senior Living in February of last year and, with that, extended a much welcome hand to people who must make the heartbreaking decision concerning senior housing and in-home care.
   
“I feel a large sense of responsibility,” Williams says. “I want to have a positive impact on other people and open the door to inspire.” 
   
Williams is in the process of expanding her company nationwide and is aiming toward opening an assisted living center.
   
“I am not satisfied with displacement,” she says fervently. “I come across destitute, homeless seniors – I’ve never understood this.” 
   
Williams apologizes for being on a soapbox, but in the eyes and hearts of seniors and their families, she can stay right where she is.



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