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TINA ALDATZ
Foot Petals LLC
Long Beach
9 years in business
Type of company: Fashion footwear and accessories
Starting capital: $10,000
from a single investor with confidence in Aldatz. “I didn’t even have
my own computer. I had to keep borrowing a friend’s.”
Annual business: $10 million – “In the first three years, we grew 200 percent each year. Now we have over 50 products.”
Most significant challenge, and how you overcame it:
“I’m a natural when it comes to marketing and being creative. But
learning to look at the business from a financial standpoint and having
to conform to infrastructure took me at least three years. I made a lot
of mistakes and drove my accountant nuts.”
Most useful resource: “My team – let your experts do their jobs. I know what I’m good at, and I know what I’m not good at.”
Advice to other minority entrepreneurs:
“Think big. When you are a minority, it has an automatic connotation
that you are small. Don’t be afraid to have a plan that will allow you
to grow.”
One thing you might have done differently: “I wish I would have learned that micromanaging was a waste of time. But I have no regrets. I’ve been very blessed.”
5 Minority Business Owners:
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Long Beach 9 years in business Type of company: Fashion footwear and accessories Starting capital: $10,000 from a single investor with confidence in Aldatz. “I didn’t even have my own computer. I had to keep borrowing a friend’s.” Annual business: $10 million – “In the first three years, we grew 200 percent each year. Now we have over 50 products.” Most significant challenge, and how you overcame it: “I’m a natural when it comes to marketing and being creative. But learning to look at the business from a financial standpoint and having to conform to infrastructure took me at least three years. I made a lot of mistakes and drove my accountant nuts.” Most useful resource: “My team – let your experts do their jobs. I know what I’m good at, and I know what I’m not good at.” One thing you might have done differently: “I wish I would have learned that micromanaging was a waste of time. But I have no regrets. I’ve been very blessed.” 5 Minority Business Owners:
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