Cover Story
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40 Under 40
By Tamirra Stewart and Kelly St. JohnPublished: May 01, 2010
April Madigan & Erin Hall
Ages: 32 & 33
Co-founders of Boutiquing retail guide
boutiquing.com
April Madigan and Erin Hall have always loved shopping in boutiques. But they knew there were plenty of stores outside of their regular stomping ground that they didn’t know about. And they knew it was the same case for shopoholics everywhere. So the two created boutiquing.com, a Web site that broadens buyer boundaries.
“In addition to making locating a boutique easier for shoppers, we also wanted to support local boutique stores.” Madigan says. “We established fantastic relationships with the owners. We decided we were going to make it easier for them to get in touch with each other and build a community.”
Although neither woman’s career directly involved fashion (Madigan was in musical theater and Hall was in graphic design), both knew that they would eventually arrive there. Since they quit their other jobs and made Boutiquing a full-time gig, they’ve immersed themselves in marketing the Web site using social media, print publications and something that should garner a lot of interest from some readers: bringing together boutique owners for a public mega-shopping event.
OC METRO's 40 Under 40
Devon Hocker | Kelly George | Ryan Dudley | Rob Marcereau
Kevin Maggiacomo | Jarrod & Gavin Dogan | Brian D. Goodman
Gabriel E. Serrato-Buelna | Luke McDaniel & Cameron Driscoll
Kerry Johnson Anthony | Robby Starbuck | Ryan Kerrigan
Jacqueline Thompson | Dr. Andrew Abraham | John Carley
Brian Smith & Robert Hagopian | Evan Stanley | Vic Tanon
Sinan Kanatsiz | Nikan Khatibi | Jared Pobre | Katie McLeish
John E. Stratman Jr. | Jon Marashi, DDS | Robert Vaughan
April Madigan & Erin Hall | Joseph V. Volz | Matt Gahan
Gloria Lee | Frank Talarico | Joshua Hong | Pamela Waitt
Ryan Grant & Colin Field | Vincenzo Spinnato | Craig Cooke
Michael Moodian | Chesley Beaver | Eric Codorniz
Natalia Olenicoff | Michael Filson
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Ages: 32 & 33 Co-founders of Boutiquing retail guide boutiquing.com April Madigan and Erin Hall have always loved shopping in boutiques. But they knew there were plenty of stores outside of their regular stomping ground that they didn’t know about. And they knew it was the same case for shopoholics everywhere. So the two created boutiquing.com, a Web site that broadens buyer boundaries. “In addition to making locating a boutique easier for shoppers, we also wanted to support local boutique stores.” Madigan says. “We established fantastic relationships with the owners. We decided we were going to make it easier for them to get in touch with each other and build a community.” Although neither woman’s career directly involved fashion (Madigan was in musical theater and Hall was in graphic design), both knew that they would eventually arrive there. Since they quit their other jobs and made Boutiquing a full-time gig, they’ve immersed themselves in marketing the Web site using social media, print publications and something that should garner a lot of interest from some readers: bringing together boutique owners for a public mega-shopping event. OC METRO's 40 Under 40
Devon Hocker | Kelly George | Ryan Dudley | Rob Marcereau Kevin Maggiacomo | Jarrod & Gavin Dogan | Brian D. Goodman Gabriel E. Serrato-Buelna | Luke McDaniel & Cameron Driscoll Kerry Johnson Anthony | Robby Starbuck | Ryan Kerrigan Jacqueline Thompson | Dr. Andrew Abraham | John Carley Brian Smith & Robert Hagopian | Evan Stanley | Vic Tanon Sinan Kanatsiz | Nikan Khatibi | Jared Pobre | Katie McLeish John E. Stratman Jr. | Jon Marashi, DDS | Robert Vaughan April Madigan & Erin Hall | Joseph V. Volz | Matt Gahan Gloria Lee | Frank Talarico | Joshua Hong | Pamela Waitt Ryan Grant & Colin Field | Vincenzo Spinnato | Craig Cooke Michael Moodian | Chesley Beaver | Eric Codorniz Natalia Olenicoff | Michael Filson |
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