• May 2015
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Published: May 01, 2009

40 Under 40 Web extra

Founders of Telogis Inc.

Under the leadership of Jason Koch and Newth Morris, Telogis, an Aliso Viejo-based provider of wireless fleet-management products, has succeeded at such a rapid pace last year, it ranked 12th among the Deloitte Technology Fast 50. Its growth rate: 700 percent. The company was also recognized among Inc. magazine’s Inc. 5000, ranking 678 of the 5,000 fastest-growing companies in the U.S. The magazine also positioned Telogis at No. 37 among the top 100 businesses in the Los Angeles-Long Beach-Santa Ana region.

President of OnTrack Division

Most important lesson learned:
The United States is still the best economy in the world to be an innovator and entrepreneur. By realizing it doesn't matter if you fail a few times, by changing your mindset, you can overcome the mental challenge of starting any venture. This was the most important lesson learned.

Next big step:
Starting a family

Advice for other young professionals:
Some people are leaders and some are followers. You can be extremely successful doing either. If you are a leader, become an entrepreneur and find good partners to start your venture with. If you are a follower, spot the leaders and stay close.

What you do for fun:
Ride motorcycles up the coast and down Ortega Highway. Play soccer with friends in Huntington Beach.

If you could have dinner with anyone – alive or dead – who would that be and why?
I would like to have dinner with my father, who passed away when I was young. It would be great to catch up.

President of GeoBase Division

What – or who – has been your greatest inspiration?
My father – since we were children, he instilled us with a moral and work ethic that has proven key to success in the world.

Most significant challenge you’ve had to overcome, and how you did it:
We started the company on a shoestring in my apartment while most of our competitors had literally hundreds of millions of dollars. But that was not the greatest challenge. The greatest challenge has been learning the important lessons at each phase of growth and knowing when to accept good counsel – as well as when to reject bad advice.

Most important lesson learned:
Markets move very slowly until they move fast.

Next big step:
Our industry is going through a sea change. The most formidable competitors are coming from “emerging markets,” such as Brazil and South Africa. We are growing internationally to learn lessons abroad before we have to learn them here – when it may be too late.

Advice for other young professionals:
Figure out what you are good at and what you are not good at. Get out of doing the stuff you are not good at as soon as possible. It will be better for your organization – and your mental state.

What you do for fun:
Traveling, snowboarding, surfing
If you could have dinner with anyone – alive or dead – who would it be and why?
My great grandfather when he was in his later 30s. He eventually created a very successful company, but I only know the story through the rose-colored glass of family lore.


Anthony Ferry & Tim Marshall  |  Albert Ko  |  Sarina Jain
Ryan Rasmussen  & Matthew Marsh  |  Laynie Newsome
Jeremy Yamaguchi  |  Rib Hillis  |  Allyson Ames
Steve West  |  Zach Lyons  |  Darlynn Morgan  |  Ryan Farrelly
Ben Byassee  |  Heather Shelton  |  Jerry Mason
Brandon Hall, Tom Leahy & Jake Kloberdanz  |  Nichole Carroll
Taite Bergin Michael Carroll  |  Ryan Steelberg  |  Scott Graham
Heidi Steele  |  Robert Pagliarini  |  Ari Benowitz  |  Scott Nguyen
Jennifer Backhaus  |  Jason Koch & Newt Morris IV
Steve Economos  |  Michael Avenatti  |  Anthony Dever
Wendy Hicks & Stephanie Pollaro  |  Martin Pupil  |  Timothy Young
Jennifer Sinclair  |  Terence Nelson  |  Autumn Strier  |  Scott Cross
Todd Henderson  |  Jesse Ohayon  |  Tim Timmons