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COVER STORY
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John Yarrington

Founder, Direct Response Marketing Alliance • Publisher, Response Magazine

40 Under 40, continued ...Published: May 01, 2011

responsemagazine.com

Response Magazine is the bible of the infomercial world, and so a natural offshoot for John Yarrington was to start the hugely successful Direct Response Marketing Alliance – or DRMA – in 2007 to highlight the industry’s most important innovations. Today, Yarrington is one of the biggest names in the billion-dollar infomercial industry. Each year, the DRMA organizes the Response Expo, the premier infomercial industry convention that attracts thousands of professionals.
   
“The businesses have been growing consistently every year,” Yarrington said. “Our success can be attributed to our desire to give direct response professionals the chance to come together and evolve as an industry. ... Continuous reinvention is a key – no matter how rooted in success you may feel. It is crucial to consistently remain on your game and be willing to reinvent yourself on a dime.

OC METRO'S 2011 40 UNDER 40
Natashia Tomek  |  Mike Sheets and Avi Pai  |  Doug Francis
Genoveva Meza Talbott  |  Matt Prince  |  Ash Kumra  |  Mike Levin
Nicole Suydam  |  Tony DiCostanzo  |  John Yarrington
Berenika Schmitz  |  Naushad Huda  |  Jasun Weiner  |  Matt Brown
Matthew K. Stewart  |  Caterina Hall  |  Annie Le  |  Theo Rokos
Theresa Watts  |  Alejandro Angulo  |  Joshua Colover
Carolyn Morgan  |  Steve Ribultan  |  Morgan McKean
Laurie Rowen and Erin Giglia  |  Michael Wulf  |  Ali Sabet
Janice Voshall  |  Tirzah Lowe  |  Lindsay Pavlik Lawrence
Scott Slater  |  Luca Cesarini  |  Kristen Cuffee-Brown  |  Mike Smith
Jonathan Rettinger  |  Robyn Annan Webb  |  Garrett Calacci
Molly Jo Rosen  |  Bryan Starr  |  Inga Sanders

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