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COVER STORY
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Michael Wulf

Director of Product Management, Kelley Blue Book

40 Under 40, continued ...Published: May 01, 2011

kbb.com

The famous little blue book has been a staple for pricing vehicles since 1926. Now, thanks to Michael Wulf’s vision and leadership of a team of more than 20 people, the premier vehicle research website first launched in 1995 will be redesigned to incorporate more information from shoppers and experts. This will increase consumer’s knowledge and help them in making better buying decisions. During his three years as manager of search marketing and director of online marketing, Kelley Blue Book’s kbb.com more than doubled its traffic while increasing ad revenue. Wulf says he owes his success to numerous factors, including “my unfailing drive to succeed and the ability to work with such a talented and dedicated group of people.”
   
Wulf’s career has focused on two things: creating website content and developing traffic strategies to drive consumers. He first worked for Emerson Electric implementing its InSink-Erator site, then Motorola where he increased the content by 200 percent and traffic by more than 1,000 percent.

OC METRO'S 2011 40 UNDER 40
Natashia Tomek  |  Mike Sheets and Avi Pai  |  Doug Francis
Genoveva Meza Talbott  |  Matt Prince  |  Ash Kumra  |  Mike Levin
Nicole Suydam  |  Tony DiCostanzo  |  John Yarrington
Berenika Schmitz  |  Naushad Huda  |  Jasun Weiner  |  Matt Brown
Matthew K. Stewart  |  Caterina Hall  |  Annie Le  |  Theo Rokos
Theresa Watts  |  Alejandro Angulo  |  Joshua Colover
Carolyn Morgan  |  Steve Ribultan  |  Morgan McKean
Laurie Rowen and Erin Giglia  |  Michael Wulf  |  Ali Sabet
Janice Voshall  |  Tirzah Lowe  |  Lindsay Pavlik Lawrence
Scott Slater  |  Luca Cesarini  |  Kristen Cuffee-Brown  |  Mike Smith
Jonathan Rettinger  |  Robyn Annan Webb  |  Garrett Calacci
Molly Jo Rosen  |  Bryan Starr  |  Inga Sanders

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