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COVER STORY
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Ali Sabet

Founder, Sabet Brands strategy and design firm

40 Under 40, continued ...Published: May 01, 2011

sabet.com

Ever heard of the businesses PacSun, OP, Billabong, El Torito or Mosun restaurant? If so, Ali Sabet is doing his job. For the past 12 years, he has worked to create compelling brands, logos and creative campaigns for some of the biggest companies.
   
The process involves everything from brand identity development, to apparel graphics and illustration, to advertising campaigns.
   
In Orange County, Sabet has helped create more than 300 brands. His business has grown from a small freelance operation to an internationally recognized boutique agency.
   
Before starting his own company, Sabet – who is also a painter and illustrator – worked for two big advertising agencies. But he wanted to have the freedom to incorporate more of his own ideas, so Sabet ventured out on his own.
   
Now he has developed a new site that teaches his Hypercreative Method to other creatives. HCM is the ability to develop and execute creative projects rapidly at the highest quality.

OC METRO'S 2011 40 UNDER 40
Natashia Tomek  |  Mike Sheets and Avi Pai  |  Doug Francis
Genoveva Meza Talbott  |  Matt Prince  |  Ash Kumra  |  Mike Levin
Nicole Suydam  |  Tony DiCostanzo  |  John Yarrington
Berenika Schmitz  |  Naushad Huda  |  Jasun Weiner  |  Matt Brown
Matthew K. Stewart  |  Caterina Hall  |  Annie Le  |  Theo Rokos
Theresa Watts  |  Alejandro Angulo  |  Joshua Colover
Carolyn Morgan  |  Steve Ribultan  |  Morgan McKean
Laurie Rowen and Erin Giglia  |  Michael Wulf  |  Ali Sabet
Janice Voshall  |  Tirzah Lowe  |  Lindsay Pavlik Lawrence
Scott Slater  |  Luca Cesarini  |  Kristen Cuffee-Brown  |  Mike Smith
Jonathan Rettinger  |  Robyn Annan Webb  |  Garrett Calacci
Molly Jo Rosen  |  Bryan Starr  |  Inga Sanders

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