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The entrepreneur's toolbox, continued ...Published: January 01, 2010



2. Be aggressive

Money advisors say that company heads and executives need to be realistic about finances, but they should be aggressive in putting together a plan for business during the improved economy.
   
“Now is the time to be planning, before the recovery is here,” Puri says. “It’s not a question of company growth, but how to grow.”
   
Brenden agrees. To him, being aggressive means staying current with all the changes taking place in your field.
   
“Social media is a big component of anybody’s marketing plan,” he says. “You can’t stop marketing. It’s the lifeblood that generates the traffic to your business.”