Money
advisors say that company heads and executives need to be realistic
about finances, but they should be aggressive in putting together a
plan for business during the improved economy.
“Now is the
time to be planning, before the recovery is here,” Puri says. “It’s not
a question of company growth, but how to grow.”
Brenden agrees. To him, being aggressive means staying current with all the changes taking place in your field.
“Social
media is a big component of anybody’s marketing plan,” he says. “You
can’t stop marketing. It’s the lifeblood that generates the traffic to
your business.”