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The entrepreneur's toolbox, continued ...Published: January 01, 2010



5. Develop "what if?" strategies.

Collins of First Foundation Advisors insists that companies need to make risk analysis a higher priority.
   
“You must build into your planning all the ‘what ifs’ that might occur,” she says. “You need to plan for what might go wrong. For example, what if you have a shipment that doesn’t come through? What if a new competitor comes along?”
   
Another example, says Collins: Some companies in the ’90s bought properties that they now can’t use and can’t get rid of. They had risk analysis built into their plan, but they didn’t pay enough attention to it. Risk analysis must be focused, complete and comprehensive. And management needs to make that analysis a high priority in its
decision-making.”