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The entrepreneur's toolbox, continued ...Published: January 01, 2010



6. Re-think personnel, both at the hiring and
the management levels.
Rosenberg of Laguna Beach says it’s time to end the hiring interview and replace it with the hiring audition. He likens it to a singing audition: “You wouldn’t hire someone based on a resume who says he was a good singer; you’d want to hear him sing.”
   
“In today’s market, it’s very difficult to differentiate between hiring mediocrity and hiring excellence,” Rosenberg says. “You can’t afford to hire someone whose resume just looks good. You need to have that candidate show you what he can actually do.”
   
Getting a good job is going to be just as tough in 2010 as it was during the recession, the experts say. One reason: Employment will be kept low to help companies create their own capital.
   
“Employment usually lags behind economic growth by at least a year,” says Collins.
   
But Rosenberg also suggests another dramatic personnel shift: No more managing managers. He contends that one of the biggest failings for larger companies is mediocre performance at the mid-manager level.
   
“With the employment picture tighter, companies can no longer afford managers who do nothing but tell other people what to do,” Rosenberg says. “Companies need to turn these mid-level managers into operating managers.