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The entrepreneur's toolbox, continued ...Published: January 01, 2010
8. Insist on dramatically improved customer service.
Zachary Parker, founder of Placentia-based Redline Detection, the manufacturer of the automotive diagnostic leak detection system the Smoke Pro®, calls it “psycho
customer service.”
“Ten minutes is too long to wait to
return a customer’s e-mail,” Parker says. “If you want to survive, you
have got to pay more attention to your customers. Adopt an attitude of
gratitude.”
Along with that, Parker suggests, too many companies take their suppliers for granted.
“You
have to treat your suppliers as your partners,” he says. “You can’t
live without them. You want good service, so let them know what they
mean to you.”
The same can be said for service to clients, says Collins: “Our success depends on long-term relationships with our clients.”
THE ENTREPRENEUR'S TOOLBOX
1. Learn to live with tighter credit – permanently.
2. Be aggressive.
3. Forget annual reviews.
4. Horde your cash.
5. Develop "what if?" business strategies.
6. Re-think personnel,
both at the hiring and the management strategies.
7. Don't fear investing – but change
your investment strategy.
8. Insist on dramatically improved customer service.
9. Narrow the economic picture to your field.
10. Think globally, not locally.
<<< BACK TO MAIN TOOLBOX PAGE
| The entrepreneur's toolbox, continued ...Published: January 01, 2010 |
8. Insist on dramatically improved customer service.
Zachary Parker, founder of Placentia-based Redline Detection, the manufacturer of the automotive diagnostic leak detection system the Smoke Pro®, calls it “psycho customer service.”
“Ten minutes is too long to wait to return a customer’s e-mail,” Parker says. “If you want to survive, you have got to pay more attention to your customers. Adopt an attitude of gratitude.”
Along with that, Parker suggests, too many companies take their suppliers for granted.
“You have to treat your suppliers as your partners,” he says. “You can’t live without them. You want good service, so let them know what they mean to you.”
The same can be said for service to clients, says Collins: “Our success depends on long-term relationships with our clients.”
THE ENTREPRENEUR'S TOOLBOX
1. Learn to live with tighter credit – permanently.
2. Be aggressive.
3. Forget annual reviews.
4. Horde your cash.
5. Develop "what if?" business strategies.
6. Re-think personnel,
both at the hiring and the management strategies.
7. Don't fear investing – but change
your investment strategy.
8. Insist on dramatically improved customer service.
9. Narrow the economic picture to your field.
10. Think globally, not locally.
<<< BACK TO MAIN TOOLBOX PAGE
