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The entrepreneur's toolbox, continued ...Published: January 01, 2010



9. Narrow the economic picture to your field.

“People talk about how the economy is going to improve,” says Brenden of Home Run. “But the real question is: What are the economic changes in your field? In mine, the picture is not as bright. I think this is one of the biggest mistakes that companies make: They look at the broad economic picture. They need to narrow their focus to their own field.”