COVER STORY
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About the survey
Here's how our survey demographics shake out.
Survey by OC METRO and the Values Institute at DGWBPublished: June 01, 2011
Respondents were given a list of 75 brands and were invited to write in
the names of any favorites that didn’t appear among the selection. They
were asked to respond to a series of statements ranging from “strongly
agree” to “strongly disagree.” Trust was measured in five key areas:
ability (to perform), concern, connection (shared values), consistency
(dependability) and sincerity. Leading social science research has found
these factors influence the building and sustaining of trust in
relationships as a whole.
« Survey respondents:
63 percent women
« Married with kids:
47 percent
« Predominate age category:
45 to 54
(24 percent)
« Predominate earnings category:
$50,000 to $100,000
(29 percent)
« Predominate cities of residence:
Anaheim, Huntington Beach, Santa Ana, Brea, Mission Viejo and Laguna Niguel
« The most important trust factors to our survey respondents:
ABILITY ≈ CONSISTENCY ≈ SINCERITY
ORANGE COUNTY'S 16
MOST TRUSTWORTHY BRANDS
American Red Cross | Apple | Chapman University
Chick-fil-A | CHOC Children’s Hospital | Costco
Disneyland Resort | Girl Scout Council of Orange County
Hoag Memorial Hospital Presbyterian | In-N-Out Burger
Nordstrom | Planned Parenthood | St. Joseph Hospital
Target Corp. | Toshiba America | Wells Fargo
ALSO, CHECK OUT:
A note from Publisher Steve Churm
Trust: An essential business element
A violation of trust
Most Trusted Brands' survey demographics
<<< BACK TO MOST TRUSTED BRANDS MAIN PAGE
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Respondents were given a list of 75 brands and were invited to write in the names of any favorites that didn’t appear among the selection. They were asked to respond to a series of statements ranging from “strongly agree” to “strongly disagree.” Trust was measured in five key areas: ability (to perform), concern, connection (shared values), consistency (dependability) and sincerity. Leading social science research has found these factors influence the building and sustaining of trust in relationships as a whole. « Survey respondents: 63 percent women « Married with kids: 47 percent « Predominate age category: 45 to 54 (24 percent) « Predominate earnings category: $50,000 to $100,000 (29 percent) « Predominate cities of residence: Anaheim, Huntington Beach, Santa Ana, Brea, Mission Viejo and Laguna Niguel « The most important trust factors to our survey respondents: ABILITY ≈ CONSISTENCY ≈ SINCERITY ORANGE COUNTY'S 16
MOST TRUSTWORTHY BRANDS American Red Cross | Apple | Chapman University Chick-fil-A | CHOC Children’s Hospital | Costco Disneyland Resort | Girl Scout Council of Orange County Hoag Memorial Hospital Presbyterian | In-N-Out Burger Nordstrom | Planned Parenthood | St. Joseph Hospital Target Corp. | Toshiba America | Wells Fargo ALSO, CHECK OUT: A note from Publisher Steve Churm Trust: An essential business element A violation of trust Most Trusted Brands' survey demographics <<< BACK TO MOST TRUSTED BRANDS MAIN PAGE |
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