Still, the gold standard for corporate giving is the Disneyland Resort.
In 2010 the resort and its employees donated more than $12 million to
scores of nonprofit organizations locally. Annually, the resort receives
more than 10,000 requests for donations, tickets and auction prizes,
making it one of the most heavily targeted companies in America.
“Despite
the volatile economy, our level of community support has remained
constant over the last five years,” says George Kalogridis, president of
the Disneyland Resort. “Since 1955, the people of Orange County have
played a large role in Disneyland’s success, and, as the county’s
largest employer, we take our responsibility to the community
seriously.”
Making it personal Some
in the county are striking out on their own to make a difference in the
lives of those less fortunate. A year ago, Laguna Beach couple Joselyn
and Todd Miller launched Global Grins,
a nonprofit that supplies impoverished and low-income communities and
villages with toothbrushes. Research has clearly linked good oral
hygiene with overall health, happiness and classroom success. In less
than 12 months, they have sent, or have delivered, nearly 60,000
toothbrushes to dozens of countries. Most recently, the couple rose
before dawn to participate in the delivery of 6,000 plastic toothbrushes
to students in South Central L.A. as part of Operation Bell. Their goal
is to ultimately place 1 million toothbrushes worldwide.
“We
hope we are making a difference,” says Joselyn, whose family garage has
become the warehouse for more than 100,000 toothbrushes. “But the truth
is, we are getting more out of this than maybe those we are helping.
The satisfaction from seeing their faces light up is why we do this.”
What’s next? Despite
all of the compassion, the hours and the prayers, there is no end in
sight to the need and no relief from donation deficits and volunteer
burnout.
“What keeps me up at night is the fear of
compassion fatigue,” says Wakeham of Families Forward. “It’s this idea
that you can only ask so often and so much, and at some point those
people whom you depend on to carry your organization and to make a
difference just say no because they have their own issues. It’s a very
difficult time. It’s where your faith must take over.”
Ever the
optimist, Ruane, of the Children and Families Commission of Orange
County, sees light on the horizon and is constantly lobbying others to
see his vision.
“Adversity yields invention and creativity,”
he says. “I am very optimistic about the future. We have the talent and
the ideas; we just need to remain focused. Remember, this was a county
that only a few short decades ago was dependent on Los Angeles for just
about everything. Today, we are a major market exporting ideas and
innovation. Great things can happen here. The nonprofit community has to
believe that.”