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Cover Story
Untitled Page Published: September 01, 2009



Top O.C. designers, continued ...



Mobile applications designer
Matt Tubergen
Co-founder of Azomob
Cypress

Biggest failure: “Earlier in my career, there have been times when I didn’t listen to clients closely, which ultimately resulted in a mediocre design.”
   
If there’s an app for that, you can probably thank Matt Tubergen. Running operations for the company he founded with business partner Brian Hong, Tubergen may not consider himself to be a designer, but he’s the man behind the mobile marketplace.
   
It may seem like an unlikely career path for Tubergen, who studied vocal music and audio engineering in school. But he found interest in the field of visual design, and in his first job out of school, Tubergen went to work running production for American Greetings, creating and designing all of its mobile content.
   
Then he went to work for one of the original ringtone companies, THQ, designing and developing ringtones and wallpaper for the mobile platform. Most recently, he ran the company’s personalization department, where he was responsible for all the non-game content for large brands such as LucasArts.
   
He also repurposed images, videos and animations of Star Wars characters for applications featuring Yoda and Hans Solo.
   
It was at THQ that Tubergen met Hong. Seeing the upsurge in demand for phone applications, the pair founded Azomob in March. The team works with branded companies to publish iPhone applications and supports platforms for Android, BlackBerry and some Samsung phones.  
   
Azomob landed its first big deal with Pixar Studios during the launch of the film “Up,” creating a promotional application for the movie, including videos, short clips and trailers.
   
Recently, the company launched Snoop Dogg’s application, the iFizzle, complete with signature Snoop Dogg lingo. During an appearance on “The Tonight Show with Conan O’Brien,” the rapper was seen holding his iFizzle.
   
And the company has already grown; Azomob now has a second office in Minneapolis, where Tubergen spends half of his time.



Meet Luke Hodsdon, OC METRO's director of design, and check out some of his work.

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