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COVER STORY
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Wayne Irving

President and CEO – Iconosys, Laguna Niguel

OC METRO's Hot 25 for 2011Published: November 01, 2011

Status: Married with four children, ages 8 to 17
Your proudest moment: My proudest moment was to see one of my apps get picked up last year on “Saturday Night Live.”
Hot Factor: Led by Wayne Irving, Iconosys has developed some 700 apps in the past three years, many of which are ranked as the top app in their categories.

Wayne Irving vividly recalls how he got into the mobile safety apps field two years ago: “I was standing in the front yard thinking about getting back into the Internet business when my 15-year-old daughter brought me some paperwork to sign for her driver’s permit. It scared me, because my daughter is absolutely addicted to text messaging. She’s the text message queen. No way she could drive safely. ‘Someone ought to put out a safety app about this,’ I said to myself.”
   
Since then, his Iconosys app business, a mobile-device firm based in Laguna Niguel, has been “crazy great,” he says. Here’s just how crazy great: He’s now up to 700 apps, some of them for small businesses, but most focused on child safety. Many 
of his apps have been ranked No. 1 in their categories for 
multiple months.
   
Irving’s goal: 1,000 apps by the end of the year.

Editor’s Note: To see who made our “Hot 25” lists in prior years, visit our Archives page.
   
And, we’re now on the hunt for exceptional women who are impacting O.C. If you know someone who deserves to be on our 20 Women to Watch list, please let us know at our Nominate page.