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NONPROFIT INDUSTRY
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Local conservation group introduces clothes and accessories

Cuipo markets its ‘products with a purpose’ to save Panamanian rainforest

by Griffin RogersPublished: May 10, 2012 01:30 PM

Newport Beach-based Cuipo, a conservation organization that focuses on protecting rainforests around the world, is offering a product line of apparel and accessories aimed at creating environmental awareness, while proceeds go toward saving one square meter of land at a time.

Cuipo buys large areas of rainforest and seeks to permanently preserve them through the help of the organization’s supporters. Land in the Chepo area of Panama, known to be an area of heavy deforestation, was secured by Cuipo and is safeguarded under the employment of locals.

Support for the O.C. company has grown, thanks to a list of celebrities who are backing the organization including Eva Longoria, Jenny McCarthy and Britney Spears.

“We simply can’t say enough about how much we appreciate and how important the involvement of each of these individuals is to helping us save the planet one meter at a time,” Cuipo COO John Oswald said. “Their understanding of the urgent need to address preservation of the rainforest will have a direct and measurable impact on an issue with ramifications for generations to come.”

T-shirts, bracelets made by Panama natives and reusable bottles and bags are just a few of the products Cuipo offers. Donations can also be given to help save a meter of land for every dollar.

Additionally, the nonprofit foundation’s website includes information and resources aimed at enlightening consumers about conservation and the impact of environmental hazards, such as carbon footprints, global CO2 levels, drought effects and more.


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