Cuipo, a Newport Beach-based international rainforest preservation initiative, was featured at the Los Angeles Lakers’ Eco Night event at the Staples Center on April 6 as part of NBA Green Week.
received special recognition in NBA Green Week at the Los Angeles Lakers game on the evening of April 6 during the team's Eco Night to advocate environmental sustainability.
Eco Night is part of the Lakers organization's efforts to promote environmental responsibility. Fans gained the opportunity to champion green enterprise through co-branded merchandise along with protecting a meter of threatened rainforest. During the game, fans that entered the venue through the Figueroa and 12th entrance or stopped by the Cuipo booth obtained a free meter of rainforest. Furthermore, one lucky row of Lakers fans acquired a co-branded Lakers t-shirt and free meters of rainforest.
The NBA is partnering with the Natural Resources Defense Council for the third annual NBA Green Week, which takes place April 4 to 11. The event aims to create awareness among basketball fans and generate funds to protect the environment.
NBA Green Week is one of the ways the league, its teams, and its players aim to positively impact the environment. During the event, the NBA will feature league, team and player environmental campaigns, including in-arena awareness nights, recycling programs, and hands-on service projects.
Cuipo utilizes a unique method for rainforest protection by gathering contributions from individuals and corporate sponsors to purchase large parcels of land for transfer to its non-profit foundation, One Meter at a Time, for permanent protection. In addition, the foundation employs local workers and indigenous groups to take care of and sustain the preserved land, while also offering education programs to develop skills for sustainable employment among those groups.
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