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MOBILE COMMUNICATIONS NEWS
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Medical nonprofit utilizes smartphone technology to raise funds

CureDuchenne’s use of its quick-response (QR) code will help fight a rare muscle disease.

BY KRISTi correaPublished: August 01, 2011 07:30 AM

Newport Beach-based nonprofit CureDuchenne on Friday announced the release of a quick response (QR) code to launch its $2gether We Can CureDuchenne Campaign. Funds generated from the effort will help pay for medical research that may ultimately provide the cure for Duchenne.

Duchenne is a deadly muscle disease diagnosed in one
out of every 3,500 males before age 5. Most of those diagnosed rarely reach the age of 20. Nearly 20,000 boys in the U.S. have the disease.

Smartphone users can make a donation to CureDuchenne by scanning the QR barcode, which will appear on all
of the nonprofit’s marketing materials. 

“There is power in numbers,” said CureDuchenne president and CEO Debra Miller. “We have received a lot of national recognition lately and feel that the QR barcode is a great way to offer the general public an opportunity to support our cause. It’s an effective and far-reaching way to fundraise.”

The fight against Duchenne is severely underfunded, say nonprofit reps. To date, six research projects have begun human clinical trials with support from CureDuchenne.

The QR barcode scanner application can be downloaded at  i-nigma to make a donation. Donations are also accepted at the the nonprofit organization's website or by calling 949.872.2552.

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