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DGWB, An Ideal World collaborate on PSAs

The two firms contribute their efforts to commemorate Taller San Jose's 15th anniversary

by Caitlin AdamsPublished: December 15, 2011 03:00 PM

DGWB Advertising & Communications and An Ideal World, a video and digital effects studio, have teamed up to produce two public service announcements (PSAs) for Taller San Jose.

Both creative firms and Taller San Jose are based in Santa Ana; the collaboration was in commemoration of the nonprofit’s 15th anniversary. The organization – named "St. Joseph’s Workshop" in Spanish – is dedicated to helping at-risk youth further their education and develop job skills to become self-reliant. The program offers short-term paid training and apprenticeships in several fields.

“The thing that makes me most proud about the PSAs is how we involved our outside partners to help us spread the word about the amazing work Taller San Jose does in giving at-risk youth a second chance at success,” said Jon Gothold, DGWB executive creative director and partner. “An Ideal World's visual effects rival the best technical expertise found anywhere, and the score Greg Kuehn of Peligro Music composed for us was perfect. They really embraced the passion DGWB has about Taller San Jose and made it a personal passion of their own, which really showed in the finished product."

The two 30-second messages use video effects to depict gang-style tattoos being digitally erased from the skin of actors representing “high-risk youth,” and ends with the message “Nothing in life has to be permanent.” The two firms donated their time and resources to creating the messages, which can be found on YouTube.

“The Taller PSAs were a labor of love by a passionate team of creative professionals who chose to live, work and serve our neighbors in Orange County,” said Robb Hart, the founder of An Ideal World. “The production of the PSAs involved a blend of the latest visual effects technology and basic techniques to bring forth dramatic results.”

The Taller San Jose PSAs can be found on YouTube, here and here.

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