DGWB Advertising & Communications, one of Orange County’s largest independent marketing and communications firms, has been selected by Irvine-based Toshiba America Business Solutions – an independent subsidiary of Toshiba Corp. – as its PR agency of record. The collaboration will concentrate on increasing Toshiba’s managed document services marketing efforts and organizing its national corporate social responsibility (CSR) campaigns to support nonprofit organizations and sustainability causes.
DGWB plans to increase Toshiba America’s outreach to mainstream businesses through a combination of public relations, strategic social media and content development with the goal of establishing brand value.
“Our PR partnership with Toshiba is especially noteworthy, because of our long-standing relationship as an advertising client,” said Mike Weisman, DGWB president and partner. “DGWB has the unique opportunity to meet Toshiba’s every marketing communications need with an integrated program that is distinguished for its complete lack of barriers between advertising, interactive marketing, PR and social media. Our use of ‘engagement’ with Toshiba’s CSR initiatives will help facilitate the kinds of relationships that lead to long-term trust, brand ambassadorship and added value.”
One of the first projects will be the launch of the Toshiba Helping the Helpers Technology Makeover, a national Facebook contest that will benefit U.S. nonprofit charities with a grand prize technology package valued at up to $100,000.
Bill Melo, vice president of marketing, services and solutions for Toshiba America, said, “We’re excited to be working with DGWB’s experienced PR and social media team to provide [us] with a holistic marketing communications approach to continue to build our brand leadership position in the managed document services category. Toshiba is relying on DGWB to not only help us increase exposure for our products and services, but also to gain the mindshare of our target audience through mainstream media exposure and social media engagement programs centered on national CSR campaigns.”
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