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Santa Ana's DGWB partners with Thermador
Firm will serve as advertising, interactive and public relations agency.
By Tamirra StewartPublished: January 13, 2010 03:12 PM
Santa Ana-based DGWB Advertising and Communications is reigniting its partnership with Thermador, a luxury home appliance firm.
DGWB, which originally worked with Thermador from 1992 to 1995, will now serve as the advertising, interactive and public relations agency for the Huntington Beach-based brand.
DGWB's work will include strategic planning, creative development and a social media campaign for Thermador, which is part of BSH Home Appliances Corp. Among the company's first tasks: To create a new model for the brand that builds on its innovative past and appeals to the changing needs of home chefs, retailers, dealers and other industry professionals.
“We’re excited to be working with DGWB to create a new Thermador brand essence that marries our proud history with our promise of continual innovation,” says Zach Elkin, director of BSH Home Appliances Corp.'s luxury division.
He says DGWB is "ideally suited" for Thermador's goals.
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DGWB, which originally worked with Thermador from 1992 to 1995, will now serve as the advertising, interactive and public relations agency for the Huntington Beach-based brand. DGWB's work will include strategic planning, creative development and a social media campaign for Thermador, which is part of BSH Home Appliances Corp. Among the company's first tasks: To create a new model for the brand that builds on its innovative past and appeals to the changing needs of home chefs, retailers, dealers and other industry professionals. “We’re excited to be working with DGWB to create a new Thermador brand essence that marries our proud history with our promise of continual innovation,” says Zach Elkin, director of BSH Home Appliances Corp.'s luxury division. He says DGWB is "ideally suited" for Thermador's goals. NEXT PAGE >> Related headlines Building Solutions Group tweets office space deals Anaheim officials may reduce compensation to Visitor & Convention Bureau Touchdown for O.C.'s economy Great Anaheim Apps Challenge lauds winners |
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