FOOD & BEVERAGE
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Irvine-based Diedrich Coffee seeks new CEO
Move follows firm's transition to roaster, wholesaler.
By Kristen SchottPublished: October 22, 2009 12:51 PM
Irvine-based Diedrich Coffee has begun a search for a new chief executive officer to replace Russ Phillips.
Phillips assumed the role 18 months ago to help the company transition into a well-functioning roaster and wholesaler of premium coffee brands.
Diedrich underwent a number of major steps to part from its retail and distribution operations and focus exclusively on its wholesale division. Among its actions: Diedrich sold off its Gloria Jean's domestic franchise operations for $3.1 million to Praise International in June. It retained the rights to use the Gloria Jean's name for its wholesale business.
Diedrich now markets its three brands – Diedrich, Coffee People and Gloria Jean's – through office, restaurants and specialty retailers, and the Internet. It is also one of four roasters under license to produce K-Cups for Keurig's single-cup brewing system.
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Phillips assumed the role 18 months ago to help the company transition into a well-functioning roaster and wholesaler of premium coffee brands. Diedrich underwent a number of major steps to part from its retail and distribution operations and focus exclusively on its wholesale division. Among its actions: Diedrich sold off its Gloria Jean's domestic franchise operations for $3.1 million to Praise International in June. It retained the rights to use the Gloria Jean's name for its wholesale business. Diedrich now markets its three brands – Diedrich, Coffee People and Gloria Jean's – through office, restaurants and specialty retailers, and the Internet. It is also one of four roasters under license to produce K-Cups for Keurig's single-cup brewing system. NEXT PAGE >> Related headlines Aliso Viejo's Buy.com expands internationally Irvine-based Xan Confections expands into Bristol Farms O.C.'s unemployment rate drops in September |
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