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Disneyland Resort in Anaheim turns on the light
Through a deal with Sylvania, the It's a Small World attraction gets illuminated marquee.
by Tamirra StewartPublished: December 28, 2009 12:00 PM
The Disneyland Resort in Anaheim is set to get just a little bit brighter in early 2010. The Walt Disney Co. and Siemens' Sylvania lighting brand recently plugged into a deal for a new, illuminated marquee to welcome guests to the It’s a Small World attraction.
The marquee goes hand-in-hand with the message of the exhibit, according to Tony Baxter, a Walt Disney Imagineer and the creative lead for Disneyland.
“It’s an illuminating global message, so it’s fitting that this classic attraction should be sponsored by a company that literally helps illuminate the world,” he says.
The sponsorship is part of a 12-year deal between the company and New York-based Siemens. The agreement includes marketing and promotional rights, attraction sponsorships and other opportunities.
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The marquee goes hand-in-hand with the message of the exhibit, according to Tony Baxter, a Walt Disney Imagineer and the creative lead for Disneyland. “It’s an illuminating global message, so it’s fitting that this classic attraction should be sponsored by a company that literally helps illuminate the world,” he says. The sponsorship is part of a 12-year deal between the company and New York-based Siemens. The agreement includes marketing and promotional rights, attraction sponsorships and other opportunities. NEXT PAGE >> Related headlines Roy E. Disney, nephew of Walt Disney, dies OC METRO, December issue: ‘A Christmas Carol' AAA expects uptick in holiday travelers |
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