Gosh, you’ve got to love this. Recently, Bob (“Maximum Bob”) Lutz – auto industry legend and now GM’s new marketing mastermind – was discussing the company’s new May the Best Car Win ad campaign with some journalists. As automotive advertising goes, these ads are really in your face.
The conversation evidently spiraled out of control, and Maximum Bob recalled in a recent GM blog what ultimately happened: “We have a lineup of vehicles that we think, if given a chance, can stack up with the best of the rest that the automotive manufacturing world has to offer. One of the examples I cited was the Cadillac CTS-V, and I went so far as to challenge the journalists to find a stock production sedan on the planet that could outperform the CTS-V on the track. I proposed a track duel, ‘run what ya brung,’ at a time and place to be determined.”
General Motors – long among the most cautious and gray-suited outfits in corporate history – is putting on its own car race, at the Monticello Motor Club near New York City. At the wheel will be the 77-year-old Mr. Lutz himself. Now, he’s no ordinary near-octogenarian. A former marine, he flies his P-51 and is no stranger to jet fighters. And he’s no fool. The CTS-V’s competitors are limited to unmodified production cars esteemed to be alternatives to the Caddy in the market – so don’t bother, Ferrari.
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Gosh, you’ve got to love this. Recently, Bob (“Maximum Bob”) Lutz – auto industry legend and now GM’s new marketing mastermind – was discussing the company’s new May the Best Car Win ad campaign with some journalists. As automotive advertising goes, these ads are really in your face.
