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Long Beach ad agency named award finalist for its work with rental community

ETA has been nominated in 3 categories at the Builders International Association’s SoCal Awards

by Young KimPublished: September 15, 2011 09:14 AM

A Long Beach-based marketing and advertising firm, ETA, has been recognized for its work in support of Gallery 421 – a local rental community built by William Lyon Homes. Recently announced as a finalist in three categories for the Builders International Association’s SoCal Awards – which honors the top ad campaigns in new-home marketing and merchandising – ETA was lauded with nominations for Best Neighborhood Branding, Best Internet Marketing Campaign and Best Website.

The SoCal Awards event is slated to take place on Sept. 24.

“ETA maintains a far-reaching, creative perspective when it comes to all clients, but with our roots here in Long Beach, nobody but ETA was better-suited to create a distinct local identity for Gallery 421,” said Cindy Allen, ETA founder and CEO. “Gallery 421 is truly a head-turning Long Beach rental destination, and it’s an honor as well as an affirmation… that ETA’s strategic vision is being considered for multiple SoCal Awards.”

For Gallery 421, ETA utilized a strategy that had to account for the saturated Long Beach rental market and ongoing economic downturn. This resulted in a 50 percent lease rate at Gallery 421 within the first five months after opening, and the property continues to experience traffic from prospective renters. 

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