MARKETING & PR NEWS
Untitled Page
Long Beach ad agency named award finalist for its work with rental community
ETA has been nominated in 3 categories at the Builders International Association’s SoCal Awards
by Young KimPublished: September 15, 2011 09:14 AM
A Long Beach-based marketing and advertising firm, ETA, has been recognized for its work in support of Gallery 421 – a local rental community built by William Lyon Homes. Recently announced as a finalist in three categories for the Builders International Association’s SoCal Awards – which honors the top ad campaigns in new-home marketing and merchandising – ETA was lauded with nominations for Best Neighborhood Branding, Best Internet Marketing Campaign and Best Website.
The SoCal Awards event is slated to take place on Sept. 24.
“ETA maintains a far-reaching, creative perspective when it comes to all clients, but with our roots here in Long Beach, nobody but ETA was better-suited to create a distinct local identity for Gallery 421,” said Cindy Allen, ETA founder and CEO. “Gallery 421 is truly a head-turning Long Beach rental destination, and it’s an honor as well as an affirmation… that ETA’s strategic vision is being considered for multiple SoCal Awards.”
For Gallery 421, ETA utilized a strategy that had to account for the saturated Long Beach rental market and ongoing economic downturn. This resulted in a 50 percent lease rate at Gallery 421 within the first five months after opening, and the property continues to experience traffic from prospective renters.
Related headlines
Kelley Blue Book offering ad space to auto-aftermarket companies
Cobalis launches TV ad campaign for PreHistin
Linking into O.C.’s social network
|
||||
|
The SoCal Awards event is slated to take place on Sept. 24. “ETA maintains a far-reaching, creative perspective when it comes to all clients, but with our roots here in Long Beach, nobody but ETA was better-suited to create a distinct local identity for Gallery 421,” said Cindy Allen, ETA founder and CEO. “Gallery 421 is truly a head-turning Long Beach rental destination, and it’s an honor as well as an affirmation… that ETA’s strategic vision is being considered for multiple SoCal Awards.” For Gallery 421, ETA utilized a strategy that had to account for the saturated Long Beach rental market and ongoing economic downturn. This resulted in a 50 percent lease rate at Gallery 421 within the first five months after opening, and the property continues to experience traffic from prospective renters. Related headlines Kelley Blue Book offering ad space to auto-aftermarket companies Cobalis launches TV ad campaign for PreHistin Linking into O.C.’s social network |
||||
