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Twitter: a business tool you can't live without?
The latest social-networking craze has captured the attention of ranking professionals, who say it’s much more than a fad.
By Nuran AlteirPublished: July 01, 2009
First there was MySpace. Then Facebook and LinkedIn. Now Twitter is taking the world by storm. It’s a chance for people to connect – with hundreds, thousands, even millions of “followers” – by sending out short “Tweets” about everything from a favorite lunch spot to the launch of a new company venture. Some people use it for fun, but these Orange County CEOs and professionals say it’s a must-have business tool.
Stuart B. Blake
The General Counsel LLC
@generalcounsel
“I use Twitter as part of our marketing plan for brand development, building relationships, sharing content, debating topics and making helpful introductions.”
Steve Churm
Churm Media
@SteveChurm
“Marketing today is complicated. It’s harder than ever to reach and retain your audiences. Twitter is another tool to share information in quick, succinct bites. It’s not the primary channel for promotion. But it’s important and growing, and business owners should pay attention.”
Bryan Elliott
SoCal Action Sports Network
@bryanelliott1
“One of the best analogies I know about social networking is that networks like Twitter, Facebook, LinkedIn, etc. are like going to parties. One advantage different from a normal party you attend in person is that social networks obviously let you meet more people, and geography is not a barrier. I’ve heard many people say Twitter is a waste of time, but if your customers are there, why aren’t you?”
Tom Ferry
yourcoach.com
@coachtomferry
“Not using Twitter today is like turning your back on the cell phone or fax machine 15 years ago. I use Twitter to be connected and stay relevant.”
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First there was MySpace. Then Facebook and LinkedIn. Now Twitter is taking the world by storm. It’s a chance for people to connect – with hundreds, thousands, even millions of “followers” – by sending out short “Tweets” about everything from a favorite lunch spot to the launch of a new company venture. Some people use it for fun, but these Orange County CEOs and professionals say it’s a must-have business tool. Stuart B. Blake The General Counsel LLC @generalcounsel “I use Twitter as part of our marketing plan for brand development, building relationships, sharing content, debating topics and making helpful introductions.” Steve ChurmChurm Media @SteveChurm “Marketing today is complicated. It’s harder than ever to reach and retain your audiences. Twitter is another tool to share information in quick, succinct bites. It’s not the primary channel for promotion. But it’s important and growing, and business owners should pay attention.” Bryan ElliottSoCal Action Sports Network @bryanelliott1 “One of the best analogies I know about social networking is that networks like Twitter, Facebook, LinkedIn, etc. are like going to parties. One advantage different from a normal party you attend in person is that social networks obviously let you meet more people, and geography is not a barrier. I’ve heard many people say Twitter is a waste of time, but if your customers are there, why aren’t you?” Tom Ferryyourcoach.com @coachtomferry “Not using Twitter today is like turning your back on the cell phone or fax machine 15 years ago. I use Twitter to be connected and stay relevant.” |
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