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AUTOMOTIVE INDUSTRY NEWS
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Fisker Karma takes AUTOMOBILE’s Design of the Year Award

The luxury green automaker maintains a high velocity of praise

by Caitlin AdamsPublished: November 14, 2011 02:00 PM

Anaheim-based Fisker Automotive’s debut model continues to wow the auto industry, pulling in its newest accolade from AUTOMOBILE Magazine; the publication named the Karma its pick for the 2012 Design of the Year Award.

The Fisker Karma gets its exotic styling from company CEO Henrik Fisker. Over the course of his 20-year career in the automotive design industry, Fisker lent his talents to the design creation of cars such as the BMW Z8 and Aston Martin DB9.

AUTOMOBILE Magazine Design Editor Robert Cumberford writes about the publication’s selection of the auto, identifying specific features that drew editors’ attention and pointing out its unique design features. He also said it is too early to speculate on the Karma’s success at dealerships.

“[W]e do know, just by looking at it, is that the Karma is a beautiful and highly dramatic automobile, unlike anything else on the road today and yet very much like dozens of the most beloved sports cars of the past,” Cumberford wrote in the article.

This is the second time a Fisker-design vehicle has won AUTOMOBILE Magazine’s Design of the Year Award; the Aston Martin V8 Vantage received the honor in 2007. In winning the recognition, the Karma joins a storied list of iconic vehicles, including the Ferrari 456GT (1995) and the BMW 6-Series (2005). The Karma is only the fifth American car to receive the award.

“As a design-oriented company we are incredibly proud to win AUTOMOBILE Magazine’s Design of the Year,” said Fisker. “It proves our belief that we don’t have to sacrifice the emotional things that make us fall in love with cars to be responsible.”

According to Fisker Automotive, the Karma is now arriving at auto dealers’ showrooms across the country and around the world.


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