“Our goal is to provide a product that delivers immune-boosting vitamins in a concentrated, fast, convenient and enjoyable form,” he says.
Fugate acknowledges that the product would be particularly helpful to college students, which is why Emergen-C will be giving away a month’s supply of these liquid shots to college students via the company's Big Shots on Campus contest.
Alacer has also developed a new energy shot, Emergen-C Alert!, which is available in packet or liquid-shot form.
The new Emergen-C products are now available in stores nationwide. More information can be found at emergencshots.com.