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General Cannabis moves to bigger headquarters

The new space in Newport Beach will accommodate the company’s expansion.

BY J.V. GATEWOODPublished: January 28, 2011 10:39 AM

General Cannabis – one of the first publicly traded companies supporting the medical marijuana industry through management and financial services, and lobbying and policy development – plans to relocate its headquarters from Costa Mesa to Newport Beach next month. The new space will allow for the expansion of the company’s sales, call center and marketing divisions.

General Cannabis has added a number of new specialists to its employee roster. Among them: David and James Johnson, co-founders of Revvy LLC, a technology firm specializing in the online interfacing, marketing and optimizing of health-care facilities in the medicinal cannabis industry. The two joined General Cannabis after the company acquired the majority of Revvy’s assets.

The company also hired Christian Groh, the former head of sales and operations for SVB Analytics, a division of the SVB Financial Group. Groh’s expertise in analyzing technology, clean-tech and life-science companies based in Silicon Valley and throughout the United States will play a role at General Cannabis, where he’s responsible for leading the operational and strategic efforts while developing emerging channels.  

"We're attracting some of the best talent in the technology sector,” said General Cannabis President and Chief Strategy Officer Doug Francis. “We are committed to being a premier technology company. Combining our exceptional talent with the fact that we are first to market in many sectors of the multibillion dollar medical cannabis industry is truly a formula for success."