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GREEN INDUSTRY
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Green Box Electronic Recyclers is making an impact

New startup seeks to reduce the disposal of e-waste in landfills

By Elysia McMahanPublished: January 20, 2012 12:05 PM

Green Box Electronic Recyclers Inc., a new Santa Ana-based startup, has implemented a service to help prevent the unlawful dumping of e-waste and reduce the disposal of electronics in our landfills. It is common knowledge that electronic waste must be recycled appropriately and should not be thrown out with the rest of the trash. Unfortunately, each year millions of electronics, including computers, monitors and televisions still end up being tossed in the wrong bin.

There are approximately 8,760 curbside recycling services within the U.S., but none for electronic waste. Green Box’s endeavors are aimed at alleviating some of the strain e-waste has caused to the environment.

Green Box is an electronic recycling firm that is introducing “Green Boxes” all over Orange County, allowing people to drop off their e-waste for recycling. This service will assist in keeping thousands of tons of harmful contaminants, such as mercury, thallium, hydrogen cyanide and lead from flowing into groundwater or otherwise polluting the environment.

Co-founders Matt Miller, inventor and CEO of Green Box, and Jaime Gonzalez, president of the company, partnered up with no prior background or experience in recycling; they took a simple idea and ran with it. Once the idea was constructed, everything seemed to fall into place. “Within three days we had funding, partnerships and a 7,000 square foot recycling facility. No one teaches you how to put together a recycling plant. We had to learn how to do this ourselves, through other recyclers and YouTube,” Gonzalez said.

According to Green Box, recent studies have shown that only 17 percent of e-waste is currently being recycled in the U.S., which leaves a staggering amount behind to pollute the environment. The EPA estimates that consumers are stockpiling 235 million old or obsolete electronic units. E-waste represents 2 percent of America's trash in landfills, but it equals 70 percent of overall toxic waste. Until now, the majority of consumers may have had to wait for an E-waste collection event to clear out the garage or pay to have it picked up.

“What we’re achieving makes us feel good. We get to get up every morning and know we’re making a difference because of what we’re doing by providing a service that we all need,” Gonzalez said. “We are creating an easier way to recycle. Nine out of 10 people who have been surveyed said they would recycle more if it were easier. Green Box is as simple as can be.”

The company is currently working on setting up the Green Boxes in high traffic areas and is hoping to expand to other states in the near future. The venture has created employment and is seeking to make a positive impact on the environment. Green Box also provides organizations and government departments with standard data destruction services, as well as free drop-offs for households and residences.

The first Green Box will be installed on Monday, Jan. 23, at Electric Chair in Huntington Beach.

For more information on the company’s services, visit greenboxecycling.com.


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Comment at 1/20/2012