Business owners who want to make the switch to green may feel completely clueless about how to start. The Sustainable Business Leadership Council aims to fix that. The O.C.-based nonprofit group helps companies implement sustainable practices through networking and education.
Established last year, the council creates an inclusive culture among businesses committed to supporting eco-friendly procedures, says Laura Rea, council president and co-founder.
“We want to come together and find out what other businesses are doing to be sustainable – and we want to educate as well,” she says.
The council holds monthly meetings open to anyone interested in switching to green practices. These meetings connect eco-friendly organizations and guest speakers with business owners. Using a Q&A format, the group brainstorms to find innovative ways to operate in a sustainable manner.
“We’re just sharing ideas and experiences,” Rea says.
While its gatherings are open to the public, the council is developing a members-only format. In this more intimate forum, affiliates can share problems that their companies are experiencing, and get feedback and advice.
“There’s been a shift in our society,” Rea says. “Customers expect your company to be actively involved in the green movement. Investors demand corporate-sustainability reports more often. We are not a group of tree-huggers ... but we’re serious about sustainability.”
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