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DONATIONS AND ALTRUISM
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Gruv Gear contributes product to Sweet Relief Musicians Fund

The firm gave its Stadium Bag to the nonprofit dedicated to assist struggling performers.

By Elaine MurphyPublished: January 09, 2012 07:30 AM

Gruv Gear of Yorba Linda, which designs and manufactures handcarts and accessories for music equipment, has announced its support of the Sweet Relief Musicians Fund. The company donated its Stadium Bag (pictured below), a multi-compartment tote for musicians’ gear, to the organization.

Sweet Relief, a Fullerton nonprofit organization, allows professional musicians who are struggling financially – due to health, disability or age issues – to draw from a fund in times of hardship. The charity was founded in 1993 by singer-songwriter Victoria Williams, who was unable to work and pay her healthcare costs after she was diagnosed with multiple sclerosis.

"As a musician, I'm well aware how much we rely on our main tools: or hands, our minds, our health," said Jay Baldemor, Gruv Gear's president. "Any disability or health issues directly affect our performance and, for many, our careers and livelihood. Sweet Relief has created an amazing program where everyone can take part and lend support … including the Red Hot Chili Peppers, the Dave Matthews Band and Coldplay. We're honored to be a part of this effort."


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