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Hello MINIWeen!
Irvine MINI debuts its new mascot created by renowned artist Mark Paul Deren, which will become a visible fixture around O.C. in 2010.
By Susan BelknappPublished: December 01, 2009 02:48 AM
Irvine MINI is introducing its new mascot, MINIWeen, created by artist Mark Paul Deren, better known as Madsteez. The 2010 MINI Cooper was painted in the distinct style of Madsteedz, who is celebrated for his vibrant, graffiti-style art and animal hybrids called Ween!mals.
In addition to creating MINIWeen, Madsteez will also be painting a MINI Cooper with his original art. The MINIWeen Cooper will travel around Orange County in 2010 to charitable events sponsored by Irvine MINI. The drivable art – or Cooper canvas – will be auctioned off at the end of the year with proceeds going to charities supported by Irvine MINI.
Follow Madsteez’s progress on the MINIWeen Cooper on irvinemini.com.
“We are very excited about our collaboration with Madsteez,” says Steve Redkin, Irvine MINI general sales manager. “We think his cutting-edge visual style will appeal to our trendsetting clients.”
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In addition to creating MINIWeen, Madsteez will also be painting a MINI Cooper with his original art. The MINIWeen Cooper will travel around Orange County in 2010 to charitable events sponsored by Irvine MINI. The drivable art – or Cooper canvas – will be auctioned off at the end of the year with proceeds going to charities supported by Irvine MINI. Follow Madsteez’s progress on the MINIWeen Cooper on irvinemini.com. “We are very excited about our collaboration with Madsteez,” says Steve Redkin, Irvine MINI general sales manager. “We think his cutting-edge visual style will appeal to our trendsetting clients.” NEXT PAGE >> Related headlines Whole Foods Market plans to open at Bella Terra New cell towers along 241 toll road provide improved coverage Montage Hotels & Resorts lands Marquis Jet |
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