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![]() Irvine author Glenn Llopis offers a fresh perspective on how to achieve success in “Earning Serendipity.” Drawing on his UCLA education and his striking success at Gallo Wine Co., he aims to show that good fortune is not a matter of luck but of choice and perspective. Using a four-leaf shamrock as a symbol, he identifies the elements necessary for achievement: Broadened Observation (seeing with circular vision), Extensive Innovation (sowing entrepreneurial seeds), Strategic Focus (growing seeds of greatest potential) and Generous Purpose (sharing the harvest). Though he may lean too heavily on agricultural metaphors, many entrepreneurs will find inspiration here. Llopis conveys his ideas and convictions clearly, and he illustrates his system with profiles of four phenomenally successful companies: Amazon.com, Costco, Google and IKEA. There is even a Workplace Serendipity Quiz at the end of the book, which enables readers to gauge their own progress in incorporating Llopis’ concepts for success. "Earning Serendipity: 4 Skills for Creating and Sustaining Good Fortune in your Work" By Glen Llopis Greenleaf Book Group Press, 2009, $21.95 1 | 2 |
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