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Huntington Beach-based Roxy and JBL Inc. launch new line of headphones

Companies combine retail experience to create a tech- and fashion-savvy product.

By Christine BorrmannPublished: June 16, 2009 01:25 PM

In an age when music has become of such large importance in everyday life, Roxy, a brand of Huntington Beach-based Quiksilver Inc., has joined forces with JBL Inc. to release a new line of tech-savvy headphones.

The combined effort of these two companies – JBL specializes in audio devices and Roxy produces clothing and apparel for young women – brings a blend of technology and fashion to the product. The design – developed for women, by women – is combined with the sound canceling technology of JBL to satisfy both aesthetic and functional demands.

“These headphones represent the beginning of a long commitment to creating products for young women who appreciate great style and sound," says Susan Paley, director of business development for JBL.

The three ear buds – Reference 230, 250 and 430 – come in blue-green and orange-pink. The Reference 230 offers a closed-back design that enables listeners to block outside noise while enjoying hours of comfort. The Reference 250 in-ear headphones’ semi-open-back design features an inline book-style microphone for answering phone calls with the push of a button. Reference 430 over-the-ear headphones help minimize ambient noise and isolate sound.

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