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Untitled Page Published: June 16, 2009



Roxy, JBL team up, continued ...

These products are just the beginning from this strategic union. Both Roxy and JBL hope that this line will make an impact on fashion-driven, music-loving consumers.

“Music is such a huge part of girls' lives," says Danielle Beck, Roxy’s director of entertainment and sports marketing. "It’s what drives them in competition; it’s what brings back memories of a certain place or a certain event. Listening to music with great sound technology makes all the difference.”

The products range in price from $20 to $70. The collection will be sold online at roxy.com/jbl, globally at Roxy/Quiksilver stores and premium retail stores nationwide.

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