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Roxy, JBL team up, continued ...
These products are just the beginning from this strategic union. Both Roxy and JBL hope that this line will make an impact on fashion-driven, music-loving consumers.
“Music is such a huge part of girls' lives," says Danielle Beck, Roxy’s director of entertainment and sports marketing. "It’s what drives them in competition; it’s what brings back memories of a certain place or a certain event. Listening to music with great sound technology makes all the difference.”
The products range in price from $20 to $70. The collection will be sold online at roxy.com/jbl, globally at Roxy/Quiksilver stores and premium retail stores nationwide.
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Roxy, JBL team up, continued ...
These products are just the beginning from this strategic union. Both Roxy and JBL hope that this line will make an impact on fashion-driven, music-loving consumers.“Music is such a huge part of girls' lives," says Danielle Beck, Roxy’s director of entertainment and sports marketing. "It’s what drives them in competition; it’s what brings back memories of a certain place or a certain event. Listening to music with great sound technology makes all the difference.”
The products range in price from $20 to $70. The collection will be sold online at roxy.com/jbl, globally at Roxy/Quiksilver stores and premium retail stores nationwide.
<< PREVIOUS PAGE
Related headlines
Laguna Beach's Smart Girls Who Surf launches eco-friendly line of sunblock
Irvine-based Diedrich sells Gloria Jean's brand for $3.1 million
Downtown Disney makes a match with LittleMissMatched
