These products are just the beginning from this strategic union. Both Roxy and JBL hope that this line will make an impact on fashion-driven, music-loving consumers.
“Music is such a huge part of girls' lives," says Danielle Beck, Roxy’s director of entertainment and sports marketing. "It’s what drives them in competition; it’s what brings back memories of a certain place or a certain event. Listening to music with great sound technology makes all the difference.”
The products range in price from $20 to $70. The collection will be sold online at roxy.com/jbl, globally at Roxy/Quiksilver stores and premium retail stores nationwide. << PREVIOUS PAGE