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MEDICAL TECHNOLOGY
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Huntington Beach's Impact Medical rebrands as iTech Medical

Name better fits company's product development plan, says CEO.

By Kristen SchottPublished: May 19, 2009 10:55 AM

Huntington Beach-based Impact Medical Solutions Inc. is changing its name to iTech Medical. Nevada-based DM Productions LLC is handling the health care technology company's rebranding campaign.

The new name better describes the company's product development strategy, according to company President and CEO Wayne Cockburn.

"iTech denotes 'information technology' and is ideal because it describes our business," he says. "‘Medical' describes the market in which we operate and also describes our proprietary medical technology platform, Muscle Pattern Recognition."

As part of its new identity, iTech Medical is developing a new Web site and logo. The Web site will feature a number of new features, including streaming video and a section dedicated to physicians. The logo will feature an individual with arms raised and joined above the head – without pain.

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