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Hurley introduces Phantom 4D Boardshort
The Costa Mesa lifestyle-apparel brand's product is influenced by pro surfers and utilizes Nike technology.
by jessica berriePublished: June 17, 2011
Hurley, a Costa Mesa-based company specializing in beach culture apparel, has unveiled the newest addition to its Phantom Boardshorts line. The Phantom 4D features new technology such as the “biomimic” waistband for added comfort and freedom of movement, according to the company.
Hurley’s Phantom 4D was influenced by the applied science used in some of the products produced by its parent company, Nike. Utilizing Nike Flywire technology, the Phantom 4D features a “biomimic” waistband, constructed to move with the body, according to Hurley. The boardshorts’ four-way stretch fabric is made of 100 percent recycled polyester and designed to be lightweight and allow for minimal water absorption. The fabric contours to the body to allow for greater comfort.
The Phantom 4D comes in five colors and incorporates graphics intended to be reminiscent of its technology.
“If the idea is to create a boardshort that moves as you move, then the graphic needs to reflect that connection to the body,” said artist James “Dalek” Marshall, who worked on the product’s various graphic elements.
Hurley reps anticipate that the new waistband will cater to the pro surfers sponsored by the company.
“We spend a lot of time with our athletes and really focused on the dynamics of the waistband,” said Ryan Hurley, the company’s VP of design. “We knew there was so much potential to come up with something special.”
Phantom 4D Boardshorts are available at specialty retailers and at hurley.com. They will be showcased at the US Open of Surfing, slated to take place in Huntington Beach July 30-Aug. 7.
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Hurley’s Phantom 4D was influenced by the applied science used in some of the products produced by its parent company, Nike. Utilizing Nike Flywire technology, the Phantom 4D features a “biomimic” waistband, constructed to move with the body, according to Hurley. The boardshorts’ four-way stretch fabric is made of 100 percent recycled polyester and designed to be lightweight and allow for minimal water absorption. The fabric contours to the body to allow for greater comfort. The Phantom 4D comes in five colors and incorporates graphics intended to be reminiscent of its technology. “If the idea is to create a boardshort that moves as you move, then the graphic needs to reflect that connection to the body,” said artist James “Dalek” Marshall, who worked on the product’s various graphic elements. Hurley reps anticipate that the new waistband will cater to the pro surfers sponsored by the company. “We spend a lot of time with our athletes and really focused on the dynamics of the waistband,” said Ryan Hurley, the company’s VP of design. “We knew there was so much potential to come up with something special.” Phantom 4D Boardshorts are available at specialty retailers and at hurley.com. They will be showcased at the US Open of Surfing, slated to take place in Huntington Beach July 30-Aug. 7. Related headlines Yorba Linda's Gigi Hill raises $3 million in funding OC METRO, April issue: 'Spring cleaning' OC METRO, March issue: 'Stylin' in The Big Apple' |
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