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AUTOMOTIVE INDUSTRY NEWS
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Hyundai makes Kelley Blue Book’s list of most-researched new vehicles of 2011

The Irvine-based automaker was also listed among the top overall brands.

By Kylie MalstromPublished: December 19, 2011 07:40 AM

Kelley Blue Book has named the most-researched new vehicles of 2011 on kbb.com. It has also listed the top five brands with the greatest share of market interest for 2011.

The Elantra, produced by Irvine-based Hyundai, was listed No. 7 on the most-researched new vehicles list. It jumped 29 positions since last year. Hyundai reps attribute this jump to the vehicle’s fuel efficiency, affordability and redesign, as well as the company’s increased popularity among consumers.

"Hyundai's Elantra resonated with kbb.com visitors earlier this year with its redesign releasing as gas prices were soaring. And due to its styling, it remains ‘top of mind’ among new-car shoppers," said Arthur Henry, manager of market intelligence for Kelley Blue Book. "Hyundai was able to knock it out of the park two years in rows with the Sonata, and now the Elantra, which is maintaining brand loyalty and changing public perception."

KBB’s 2011 Top Five Brands with the greatest share of market interest among new car shoppers are: Toyota, with 14.2 percent; Ford, with 13.5 percent; Honda, with 12.8 percent; Chevrolet, with 11.5 percent, and Hyundai, with 7.5 percent.

"Luxury brands were hit the hardest this year; not one luxury vehicle made it on Kelley Blue Book's 2011 most-researched list," said Henry. "They simply didn't fit into many consumers' budgets, especially with the gas price hike earlier this year."


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