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PHILANTHROPY
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Hyundai sets goal to break record for pediatric cancer research funding

Hope on Wheels is in its 14th year in the fight against cancer

by Kirsti CorreaPublished: April 09, 2012 07:30 AM

Hyundai’s Hope on Wheels non-profit organization has set a goal to surpass $57 million in donations for pediatric cancer research this year, placing Hyundai as a leading fundraiser for the cause in the nation.

Throughout the year, Hyundai will host a national grant donation tour, a nationwide 5k race series, an online social media campaign and a partnership with the Childhood Cancer Congressional Caucus, with a special comprehensive campaign during September’s National Childhood Cancer Awareness Month.

This year’s program selected 13-year-old C.J. George as the National Youth Ambassador to travel the country to share his battle with cancer at Hope on Wheel events.

“We see Hope On Wheels as a critical part of our mission at Hyundai,” said John Krafcik, president and CEO of Hyundai Motor America. “Pediatric cancer takes far too many young lives and impacts far too many families. We are proud to work with our Hyundai dealers to fund research to end this disease.”

The company plans to donate $12 million to children's hospitals nationwide through its signature Hyundai Scholar Grant and Hyundai Hope Grant awards. Scholar grants of $75,000 will be awarded to 41 principal investigators pursuing innovative research early in their careers and 36 other Hope Grants of $250,000 will be given to children’s hospitals across the country.

Winners will be announced at a Handprint Ceremony in September where children will cover a Hyundai Tucson with their handprints to commemorate their battles with cancer.

“Every 36 minutes a child is diagnosed with cancer in the U.S. Through research, 80 percent of those cancers can be cured, but that's just not good enough,” said Gary Micallef of the Hope On Wheels Board of Directors. “The Hyundai dealers across America proudly join in this fight.  This is one we must win for our children, our communities, and our future.”


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