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AUTOMOTIVE INDUSTRY
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Hyundai direct injection design earns technology honors

Industry award recognizes brand’s improved fuel efficiency and lower emissions

by Caitlin AdamsPublished: May 14, 2012 10:45 AM

Hyundai Motor America has received this year’s Yankee Cup Technology Award for the automaker’s advances in direct injection technology. The award was announced at last week’s New England Motor Press Association Technology Conference and presented at the Yankee Cup awards dinner in Cambridge, Mass.

The award was presented jointly by the New England Motor Press Association (NEMPA) and the Massachusetts Institute of Technology (MIT); a panel of MIT professors joined NEMPA members in judging the Yankee Cup nominations and also partook in the voting process. Submissions were considered based on the utilization and design of new and advanced technologies.

Scott Margason, director of product planning for the Costa Mesa-based automaker, said the brand is proud of its record and the work it has done to improve its fuel economy and DI engine technology.

Hyundai’s direct injection (DI) design is credited as part of the automaker’s key fuel efficiency and low-emission technology lineup, contributing to the brand’s top fuel economy rating. Earlier this year, the automaker topped the Environmental Protection Agency’s fuel economy trends report for the 2010 model year. The EPA found that Hyundai had the top adjusted fuel economy rating in the industry, 27.0 miles per gallon across its model fleet.

“With gas prices on the rise, it’s heartening to see a manufacturer like Hyundai developing technologies that address the very real concerns of American households, without losing sight of the idea that a car should still be fun to own and operate,” said Craig Fitzgerald, former president of NEMPA. “Technology like Hyundai’s DI system is providing Hyundai owners with fuel efficiency rivaling that of hybrids, without the additional expense.”

While DI technology used to be a premium feature, Hyundai has implemented the integrated design on many of its current models, including the 2012 Accent and the 2012 Sonata; both models are unique in their market segment in equipping DI technology as a standard feature.


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